CASE STUDIES

A2O MAY

Global Influencer Marketing | Cross-Cultural Storytelling Strategy | Content Strategy & Production | Fandom Activation & Social Amplification

A cross-cultural, multi-platform influencer strategy that transformed A2O MAY’s debut EP launch into a global social moment. By extending a one-night media event into sustained digital storytelling, the campaign amplified cultural resonance and positioned A2O MAY as a new-generation icon in the global C-pop landscape.

EP Launch: Transforming a Media Event into a Global Social Phenomenon

Project Overview

A2O MAY, an all-Chinese girl group, launched their debut EP, "PAPARAZZI ARRIVE," with a high-profile event at The Vermont Hollywood in Los Angeles. The core challenge was to leverage this physical launch event to achieve maximum global visibility and cross-cultural resonance, positioning the group as next-generation icons in the C-Pop space. The campaign needed to bridge the gap between the group's Chinese cultural roots and the diverse, trend-driven Western audience.

Monet Marketing was engaged to execute a comprehensive, multi-platform influencer marketing strategy that would transform the one-night event into a sustained social media narrative, fueling global fandom activation.

Strategy & Insight​

Our strategy focused on "Multi-Platform Fandom Activation" and "Cross-Cultural Storytelling," ensuring that the event's energy and the group's concept were translated effectively across key Chinese and global social platforms.