CASE STUDIES

Arabica%

Arabica% made its Canadian debut by strategically targeting Vancouver’s Chinese community. A PR launch event featuring diverse influencers on Rednote generated buzz, showcasing the brand’s coffee experience from multiple angles. This approach drove strong engagement, securing Arabica% immediate recognition as a trendy coffee destination and establishing a lasting presence in the market.

Marketing strategy | Public Relations (PR) | Influencer Marketing | Content Marketing

Launching a New Coffee Destination
for Vancouver's Chinese Community

Challenge / Opportunity

Arabica% aimed to make a memorable entrance into the Vancouver market by opening its first coffee shop in Canada. The challenge was to generate awareness and engage a diverse range of potential customers, particularly targeting the Chinese community in Vancouver. With limited recognition in the area, Arabica% needed a strategy to create buzz and build a strong connection with its audience right from the start.​

​Solution
We organized a comprehensive PR event to launch Arabica% in Vancouver, inviting a diverse group of influencers from Rednote to create excitement and increase exposure. The event included various elements, from influencer-driven content to in-person interactions, ensuring that Arabica% was visible from multiple perspectives. Influencers were selected to showcase different aspects of the coffee shop experience, appealing to a broad spectrum of the Chinese community in Vancouver. The event was designed not only to introduce the brand but also to cultivate a lasting presence through authentic and engaging content.

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Outcome

The launch event successfully generated significant awareness for Arabica% within the local Chinese community. The diverse outreach to influencers created a wide-reaching impact, with various demographics engaging with the brand on Rednote and other social platforms. Arabica% achieved immediate recognition in Vancouver, positioning itself as a trendy and desirable coffee destination. The PR event played a crucial role in establishing the brand’s presence and creating a strong emotional connection with its target audience, paving the way for future success in the Canadian market.