CASES
CASE STUDIES
JisuLife
Experiential Marketing | Brand Activation | Influencer Marketing | Content Production | Event Planning & Execution | Social Media Campaign Management | Performance Tracking & Reporting
Through a FIFA-themed experiential activation, we helped JISULIFE increase brand visibility, encourage hands-on product trials, and drive purchase consideration by connecting with consumers in an engaging live event environment.
Driving Brand Awareness and Retail Conversions for JISULIFE Through an Experiential FIFA Watch Party
Challenge / Opportunity
JISULIFE needed to drive brand exposure, product trial, and Walmart purchase conversions within a single live event — using the energy of a FIFA watch party to put their cooling fans in the hands of real consumers.
Solution
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Increase awareness of the MINISO popup event in Vancouver
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Drive offline foot traffic through social media exposure
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Strengthen brand association with kawaii, collectibles, and youth culture
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Generate high-quality user-generated content across Instagram and TikTok
Result
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600+ live guests
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600+ products distributed
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200+ email signups
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500+ follower growth
