CASES
CASE STUDIES
Momcozy
Experiential Marketing | Brand Activation | Event Planning & Execution | Event Production | Interactive Experience Design | UGC Campaign Management | Social Media Campaign Management | Performance Tracking & Reporting
We transformed Momcozy’s Christmas pop-up into a festive, social-first brand experience that captured walk-in attention and inspired real-time participation. Branded photo installations, an interactive gachapon experience, and gift-based sharing incentives generated strong community engagement and more than 200 Instagram UGC posts.
Creating Holiday Buzz for Momcozy Through an Interactive Christmas Pop-Up
Challenge / Opportunity
Momcozy wanted to activate a Christmas pop-up experience that drove offline traffic and converted in-person engagement into online buzz—especially through Instagram UGC. The key challenge was attracting strong walk-in footfall and encouraging visitors to post in real time.
Solution
We created a festive, photo-ready Christmas setup featuring a branded check-in installation and an interactive gashapon (capsule toy) experience. Visitors were rewarded with gifts for sharing posts on Instagram, while surprise prizes inside the machine boosted participation and repeat engagement. The holiday-themed décor also encouraged passersby to stop, take photos, and join the experience organically.
Result
The campaign generated high on-site engagement and strong community participation, delivering 200+ Instagram UGC posts. It successfully enhanced Momcozy’s brand presence, strengthened customer connection, and positioned the brand as a warm, family-friendly partner for holiday celebrations.