CASES
CASE STUDIES
WOW Beauty
Influencer Marketing | Content Production | Creator Seeding & Content Coordination | Social Media Campaign Execution
We partnered with WOW Beauty to elevate brand awareness through a creator-led content campaign. By collaborating with beauty-focused influencers, we delivered authentic, product-driven storytelling that highlighted real usage scenarios and strengthened WOW Beauty’s connection with its target audience.
Launching WOW BEAUTY’s First Retail Store Through Influencer-Led Buzz
Campaign Background
As WOW BEAUTY prepared to open its first-ever retail store, the brand sought to establish immediate awareness and visibility within the
local beauty community.
Rather than relying solely on traditional advertising, WOW BEAUTY partnered with Monet Marketing to create pre-opening and opening-
period buzz through influencer-driven content—positioning the store launch as a must-visit beauty destination.
Objectives
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Announce WOW BEAUTY’s first physical store opening
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Generate early awareness and excitement ahead of launch
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Drive foot traffic through social media discovery
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Introduce the brand to local beauty-focused audiences through trusted creators
Strategy
Influencer-Led Store Launch Awareness:
Monet Marketing developed an influencer strategy centered on authentic discovery and community relevance, focusing on creators
whose audiences closely aligned with WOW BEAUTY’s target consumers.
Key strategy pillars included:
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Prioritizing beauty, lifestyle, and local creators
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Leveraging influencers as the first point of brand discovery
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Using creator content to visually introduce the store environment, products, and opening atmosphere
By positioning influencers as early visitors rather than advertisers, the campaign maintained a natural and aspirational tone.
Execution
Creator Seeding & Content Rollout:
Monet Marketing managed influencer outreach and coordination throughout the store opening phase, supporting creators in producing content that showcased:
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The WOW BEAUTY store exterior and interior design
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Product displays and brand highlights
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Opening-day energy and in-store experience
Content was primarily shared on Instagram, using a mix of Reels, Stories, and feed posts to maximize reach and visibility during the launch window.
Launch-Day Momentum:
Influencer content was timed to align closely with the store opening, helping WOW BEAUTY:
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Build anticipation prior to launch
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Maintain consistent social visibility during opening days
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Encourage organic sharing and word-of-mouth within the local community
This approach ensured the store launch extended beyond a single day, creating sustained awareness during its initial opening period.
Outcome
The influencer-led activation successfully supported WOW BEAUTY’s first retail launch by creating strong early visibility and positioning
the brand within the local beauty scene.
By leveraging trusted creators and visually driven content, WOW BEAUTY was able to introduce its brand story, retail space, and product
offering in an engaging and approachable way—laying a solid foundation for future growth.